Well what is a good mechanic worth these days? You cannot place a value on them plainly as labor units as they teach in supervision school, they are worth more than money. So why not treat them with respect and dignity and pay them what they are worth, we believe that the national averages are too low. There is a partial record on the Automotive and Trucking Sector from the Fed's Beige Book, June 2002.
I do not concur with all these numbers, but this is an median and a good indication of some since of reality. unmistakably the numbers are incorrect for North Eastern Us, Houston, Dallas, Denver, La, Phx, Seattle, Atlanta, Detroit, and Minneapolis. The record states that Government Mechanics for Diesel Engines median wage is .93 per hour, auto .90. For parts associates where knowledge is key since parts are parts is .48 diesel, .87 auto. Heal Stations Diesel .74, auto Heal shops .35. Trucking and Delivery .50 diesel, auto .15.
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School Districts averages .60, auto .80, great? Our most high-priced commodity and the time to come of this nation, our kids? The low end of the mechanic scale is schools? Ouch.
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Well the Oil change Quick Lube is even less. Labor to start at Jiffy Lube is .75 in some locations. We can certify you if you want to cut turnover at your Oil change Facility, you will have to pay more than that. Some oil change associates claim a 60% turnover per year, which is only a tad good than a fast food restaurant.
Even at ten dollars per hour in suburban areas, you are barely getting by for the ability help your customers deserve.
Think about it.
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Your birthday is probably one of the most awaited times of the year that you think very special. Typically, you will celebrate it with your house and friends with a huge fun party. Unfortunately, some habitancy may be away from their loved ones and stuck in spending their birthday on their own. These circumstances may include being away because of work or due to personal reasons. Anything it may be, it does not mean that you will have a lonely birthday celebration.
There are numerous enjoyable ways you can do to make the most of your special day. It genuinely depends on you on how you want to enjoy yourself. You can have a hot stone therapy or just simply buy something that you've dying to have for some time. Your birthday is about celebrating all things in your life that is wonderful. It's about commemorating the past year and finding how much you've grown. It is all about reflecting and appreciating what you have in your life right now. Here are some suggestions that will genuinely inspire you.
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1. The very best way you can give yourself is the gift of time. Sometimes, you are so engrossed in all things happening in your life that you forget to contribute the most foremost person capability time-yourself. Settle what you are in the mood for. Not every person is the alike, and not every would want to spend their birthday in the same way. If you want to spend the whole day celebrating, you can think getting off work and plan the whole day.
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2. Be adventurous. You should plan going out of town or a road trip to a colse to town. Avoid just going to the movie theater or window shopping. Do not waste your time, do something active. There are a lot of ways you can do this. You can just book one whole day at a nice hotel within driving length if you do not have the time and cost to go on a vacation. Treat yourself a sumptuous lunch and spend the afternoon walking on the beach or strolling in an unfamiliar street.
If you are into sports, you can go hiking or camping. Just be sure to fill in person where you are exactly going in cases of emergency. You don't want to spend your special day getting lost do you?
3. Send yourself a card and buy yourself a present too. It is most likely this time that you will not receive any gifts or cards because you are far away from your loved ones. A few weeks or before your special day, find a card you love, sign it and write a straightforward note to yourself. This will genuinely make you smile when you receive it. If you are eyeing that costly bag for a long time, think buying it. After all, you have been working so hard this past year that you deserve to spoil yourself.
4. If you feel that you are tired these past few months, you should think spending your birthday on a spa. Get that much needed hot stone massage therapy to rejuvenate and refresh every cell in your body.
Spending your birthday on your own can also be pleasurable. Even if you are away from your house and friends, you can still celebrate and enjoy it. The best part is, you can do all things you want and you only have yourself to think about. So go ahead, come up with a special way to celebrate your birthday and you will right on have fun doing it.
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The citizen of the world is slowly increasing. As this happens, we need to take great caution in making sure we don't harm the environment. If we don't be right then it could lead to disastrous effects for us and nature.
As cities grow larger and larger the natural land colse to them is being turned into homes and office buildings. We need to set up more parks inside cities to allow for the large whole of urbanization. These parks help to beautify the city while helping to maintain our environment.
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As we build these homes and cities we are using more and more lumber and other natural resources for the buildings. We need to limit how much quarrying is allowed in one area and they need to be replanted instead of left bare. If you have ever seen the aftermath of a quarry you would understand how it is a scar to the earth.
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When we use the trees in a rainforest or any forest we should replant at least the same whole of trees that we took out of it. Birds, squirrels, and other animals use these forests to survive and get food. Without this natural habitat they will slowly begin to die off.
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It may not seem like nature is being hurt any now. However, as time goes on we will slowly begin to see a decline of animals and may even see some species go extinct and if we don't change the way we live we may soon outgrow nature herself.
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Relatively few habitancy wouldn't find the story relayed in the Biblical Book of the Exodus other than riveting - they don't write stories like that anymore. Alas, anything can put words down on paper, that doesn't of necessity make those words true. And while our libraries and bookstores are full of books clearly identified as fiction, I'm sure none of you would believe for a itsybitsy that all of the books in the non-fiction sections consist of only the truth, the whole truth and nothing but the truth. The request arises, is the Bible in general, and for the purposes of this essay the section called Exodus, the truth, the whole truth and nothing but the truth, or perhaps something less, even a lot less, that that?
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Moses, Part One: Moses is an old age pensioner to the tune of four score years. He's commanded by God to undertake assorted tasks. I'll have more to say about his bona-fides later on, but for now I'll just note that Moses was most nothing else but not the author of "Exodus" since that text was not committed to 'paper' until many centuries after-the-'fact'. And there's itsybitsy doubt that the version that we know today is a copy of a copy of a copy and a translation of a translation of a translation.
Exit Stage Left, The Exodus
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Pharaoh X: The "X", as all the time stands for "unknown" because nobody has a clue exactly which Pharaoh was the Pharaoh of the Exodus. For some nothing else but inexcusable reason, assuming of policy we're dealing with history and not fairy tales, the Egyptian Pharaoh part and parcel of all of this 'history' - Hebrew or Israelite slaves, gentle negations with Moses, plagues, etc. - is totally unnamed! That's like historical texts saying some American President X committed Nasa to land a man on the on the Moon and return him safely to Earth before 1970 but those historical records forget which President. The Pharaoh in request might have been Ramesses Ii (otherwise known as Ramesses the Great). He is determined to be by punters the odds-on favourite, but there is no documentary or archaeological evidence that Ramesses Ii had any involvement with any of these happenings. Besides, Ramesses Ii being of sound mind and ego left all sorts of historical records about him for archaeologists thousands of years later to record. Sorry, no Israelites, slaves or otherwise. Anyway, Ramesses Ii has five other Pharaohs in competition for the 'honor' of being the Pharaoh of the Exodus. Pick a card; any card.
God: The Almighty deity who works in mysterious, contradictory, illogical and unethical ways. This God is a god of Israel and the Israelites and only of Israel and her citizens.
The Mission God Gives Moses
God, who on a tape recorded message that was incommunicable behind a burning bush* up on the Mount Sinai of the Bible (God's never nothing else but seen) addresses Moses: "Good morning, Moses. Your mission if you choose to accept [and by God you'd better, or else] is to journey to Egypt and negotiate with Pharaoh X the issue of some Hebrew slaves (the Israelites - my chosen people) and guide them to the Land of Canaan (the Promised Land). I'm sending your brother Aaron to assist you. Feel free to impress Pharaoh X with some impressive parlour tricks so he'll know how powerful you are. Oh, by the way, on the way back stop off here again at my Mount Sinai. I have something for you. This tape will self-destruct in five seconds. Good luck Moses."
Good luck nothing else but for our all-knowing God knows full well Moses will get Pharaoh X's middle finger. God knew he'd have to resort to some good old fashion smiting in order to make Pharaoh X see the error of his ways, and no doubt God relished the occasion to keep in institution with his smiting techniques.
And so it came to pass that Pharaoh X nothing else but told Moses where to go and what to do to himself when he got there! So much for Plan A's minor 'snake and staff' parlour tricks advent - on to Plan B and time to get serious with some nothing else but real impressive parlour tricks (with more than a itsybitsy bit of help from the Almighty) - the ten plagues.
The Ten Plagues
We've all learned about the ten plagues inflicted on Egypt and her citizens. Alas, and surprisingly, the ten plagues aren't recorded in antique Egyptian historical texts. Sure, antique Egypt suffered several natural disasters, the Nile over-flooding or not flooding enough; droughts and famines, but hardly anything akin to the rapid succession of all manner of other calamities the Bible relates - blood, frogs, lice, flies, pestilence, boils, hail, locusts, darkness and death to the firstborn. Historians don't have a bar of these plague tales since there's not the remotest shred of hardcore evidence for them. Natural explanations can nothing else but catalogue for these as happening over the very long term as disassociated events - I mean there's nothing supernatural about hail, frogs, lice, flies, pestilence, locusts or alga blooms (blood). Darkness can ensue from solar eclipses to ash clouds from volcanic eruptions to regularly overcast conditions.
As for the last plague, God directly smites the firstborn (including the firstborn of livestock for some nothing else but unfathomable guess humane societies need to comment on), of all and sundry Egyptians (sparing of policy the Israelites), in direct violation of his commandment "Thou shall not kill". Wow, God of the duplicate standard is an absolute understatement in this context.
You'd think that if a foreign deity (to the Egyptians) had smite the Egyptians with those ten plagues (or even just the final one - the straw that broke Pharaoh X's back) that there would have, again, been some narrative of it in antique Egyptian inscriptions. No! You'd think God would have been the branch of some of those paramount Egyptian revenge spells and curses, for after all they only affected the Egyptians, not the Israelites. Apparently that's not the case.
Verdict: The ten plagues are whether un-associated events widely separated in time or pure fiction. I'd opt for pure fiction due to a lack of documentation in Egypt's historical records.
Those Israelite Or Hebrew Slaves
What Israelite Slaves? No such habitancy has been recorded in Egyptian history and the antique Egyptians kept rigorous records as only obsessed accountants can. However, we'll go with the Exodus flow and note that the ten plagues ultimately convinced Pharaoh X to let God's chosen habitancy go. Well, sort of. One sure request arises however. Since Pharaoh X was the lone obstacle, why was it significant to take out atrocities on the ordinary Egyptian habitancy totally ignorant of what was going on and why - ditto those livestock? I mean subjecting Pharaoh X to several hours of heavy metal or rap music (God would have foreseen those 'musical' styles arrival to pass) should have done the torture trick without undue ethical consequences. Regardless, and after-the-fact, Pharaoh X changed his mind and sent out his army and army's chariots to bring 'em back dead or alive - well probably alive since a dead slave isn't of any use, even to a Pharaoh. High Noon was at the Red Sea, or was that the Sea of Reeds?
Verdict: antique Egypt did not; repeat did not, put to work any Israelii slaves.
Is It The Red Sea Or The Reed Sea?
Assuming the accuracy of Exodus up to this point (which I don't), there's dispute about the crossing of That body of water by the escaping Israelites and the drowning of Pharaoh X's pursuing army. The Kjv of the Bible does nothing else but say "Red sea". However scholars suggest that it was, if there has to be a 'was', the Reed Sea or Sea of Reeds, that marshy area part and parcel of the northeast Delta region of Egypt.
Why the confusion for such an important, unique, even historical event? - If it happened of course. And how could it happen?
Verdict: it didn't happen. If the antique Egyptians had had that many of their army wiped out, there would be a bona-fide historical narrative of it inscribed somewhere in some manner in antique Egyptian writings or inscriptions. And claims that the remains of Egyptian chariots have been found on the Red Sea seabed have proven to be total nonsense and pseudo-archaeology. Any bona-fide archaeologist would sell their soul to the devil for such a discovery - an army's worth of Egyptian war chariots from that era at the bottom of the Red Sea. They'd become as paramount as Howard Carter of King Tut fame or Heinrich Schliemann who found and uncovered Troy. To confirm the Exodus via corporeal archaeological evidence would be worthy of a Nobel Prize - if they gave one for archaeology or history of course.
The Parting Of The Waters
But assuming this unique geographical parting of the waters event happened, perhaps a massively strong wind or an earthquake might have complete the task naturally, but the texts (Exodus and other Biblical references) don't report any such natural soldiery at work at the time. Apparently Moses waved his arms about and did the hokey-pokey and the rest as they say is history. Of policy mortal men cannot part the waters, so again whether we have an uncited natural event; or a real God behind the scenes, waiting in the wings offstage pulling the actual strings; or yet again, an lesson of pure fiction.
Verdict: pure fiction.
Ten Commandments - Round One
On the road in the middle of Egypt and the Promised Land, following the parting of the waters, Moses made that requested stopover back at Mount Sinai to pick up God's offering. As a repaymen for his return patronage to this mountain resort he's given some rather heavy stone tablets - the Ten Commandments. For some guess this took forty days and nights (perhaps some confusion here with Noah?).
Now some questions arise here. How come it takes nearly six weeks to write down the Ten Commandments? God should have had the tablets already made up and ready to hand to our 80 years old pensioner. If not that, it should have been no great issue to create them in six minutes, being an Almighty and all that. It wouldn't have taken Superman even that long - more like six seconds for the man in the cape who wears his underwear on the outside.
In any event, if God had gotten a move on and if Moses had of hurried back down the mountain tablets in hand it would have been a good thing and saved a lot of strife because in his lengthy six week absence, his followers, the great Israelite unwashed and Hebrew rabble, got up to a lot of mischief, ultimately pissing off God and Moses too.
Apparently to wile away their 'idle' time, brother Aaron, watching over the flock, passed colse to the variety plate and gathered up all of the metals in their possession and using same, created themselves a real idol - a golden calf apparently. Now how on earth this motley crowd could do developed metallurgy (melting and casting) in the wilderness is beyond me. Anyway, idols are a big no-no in God's eye so that bit of mischief was a nothing else but bad move.
But let's return for a moment back up the mountain and to those six weeks. Apparently while waiting, Moses took the occasion to go on a diet and didn't eat or drink for the duration. Or maybe God was a bad host. You'd of notion God might have some manna to spare or some loaves and fishes to share with Moses. God nothing else but is a rather poor host. Just because God doesn't need to eat or drink - a major blunder Imho.
Verdict: Well, let's face the logic. The logic is that this whole scenario is 100% illogical. It just never happened.
Ten Commandments - Round Two
Alas, in a fit of temper, Moses, upon returning to ground level and those former Israelite slaves, spotted the golden calf, that no-no idol, threw a tantrum and unfortunately broke those original rather heavy stone tables - Que instant reply here. Yes, our old aged pensioner now returns to the site on Mount Sinai, but this time having to lug up the mountain some fresh stone tablets for God's finger to write upon. Anyway he gets a carbon copy (or photocopy) of those heavy stone tablets. This time, upon his return from the mountain top, carrying those heavy stones, he didn't do a butterfingers and drop the dishes and so the Ten Commandments ultimately made its rightful way to those in need of such instructions, those Israelites, obviously a rather amoral lot since they create idols and such. Why these great amoral unwashed should be God's chosen habitancy is beyond me, but hey, we all love to cheer on the underdog. And slaves freed from bondage, then being chased by the Egyptian army, enduring hardships in the wilderness, are a first-rate case of the underdog striving to and arrival out on top - at least for a itsybitsy while. But the hardships weren't over with yet, not by a long shot. freedom was still other forty years away.
Verdict: If the scenario surrounding the Ten Commandments, Round One has no basis in historical fact, then the sequel is a case of déjà vu all over again. No one disputes that there are Ten Commandments in the Bible, plus a whole lot of supplementary "thou shall" and "thou shall nots" as well. whether or not they came from a deity or not is neither here nor there, but a good case can be made for the dos and don'ts having a less than supernatural origin. The issue here is the method of delivery.
The Biblical Mount Sinai
I procure we leave Mount Sinai of the Exodus behind at this point. It's too bad some of the chosen habitancy didn't choose to mark the location on a map. To add insult to injury, not only are Moses and the story to date iffy, so is the location of the Mount Sinai of the Bible itself. The Biblical Mount Sinai should not to be confused with an actual Mount Sinai near Saint Catherine and Mount St. Catherine way, way to the south of the Sinai Peninsula and thus far off the beaten path prominent to the Promised Land. nothing else but God would have positioned himself somewhere along the most direct, most logical, route in the middle of lower Egypt (northern Egypt) and the Land of Canaan (well to the northeast) and not require his chosen habitancy to go southeast to the real Mount Sinai then backtrack northeast - that's hundreds of miles out of their way. It would be like travelling from Chicago to Seattle via the Grand Canyon!
Modern scholars differ as to the exact geographical position of the Biblical Mount Sinai which has ranged from the Sinai Peninsula to the Negev to Saudi Arabia to Petra and beyond. A lot of the turn over centers on whether or not you recognize the Biblical Mount Sinai with a volcano, in that the Biblical (Exodus) version of Mount Sinai is linked with lots of smoke, fire and brimstone. In any event, no one can nothing else but recognize it for sure with any definite geographical location of an elevated nature (so we can't go and have a look-see for ourselves at that non-combustible yet ever burning bush or see where the rock was quarried by God for those original, now busted, stone tablets). So there! Tough luck! Hard cheddar! Sorry 'bout that!
Verdict: Something is screwy somewhere!
Forty Years In The Wilderness: Wtf?
God's still pretty cheesed off at his chosen habitancy and so in yet other fit of temper (God's constant temper tantrums nothing else but get boring after awhile) God condemns those ex-slaves to ramble colse to the wilderness, ever to be denied the Promised Land, rescue that for their kiddies (actual or eventual) instead. If God ordered you to spend forty years wandering about aimlessly in the desert wilderness would you say "Yes, scholar - anything you command Master" or something a tad more unprintable like "#@&*#%" along with a sure jester intelligent the middle digit of the hand? Assuming those involved weren't physically restrained, it hardly takes forty years to get from Egypt to the Promised Land. There seems nothing else but no point to God's instruction. He wanted his habitancy to get to the Land of Canaan so why delay things with this punishment. God of the duplicate standard is also God with rocks in the middle of his ears. In any event, you'd get rather sick and tired of a manna diet after forty days, far less forty years worth! I mean it's just bread, even if honey-sweet. I'm sure any modern day nutritionist would frown on anything undertaking a manna-only diet for forty years! Even airline food would be a heavy improvement, had they had airline fare back in those days.
Verdict: forty years in the wilderness is fiction, pure fiction, without any archaeological evidence to back up anything to the contrary. Even if you only made one mile a day and headed in just one direction, say the direction of the rising Sun, you'd be out of any desert wilderness way, way, way before forty years came and went.
And by-the-by, what's with this Biblical obsession with the whole forty? Quite apart from Noah, and the examples cited above, we have our central character, Moses, who was twice forty when called upon by God to come out of relinquishment and thrice forty when Moses kicked the bucket.
Moses, Part Two
First off, there is no evidence anything for the existence of Moses. Moses, as well as the veracity of the Exodus story in which he prominently features is disputed surrounded by archaeologists and those well versed with the history of antique Egypt. You won't find so much as one hieroglyph with his name attached. Now that's a tad surprising. Even if Moses isn't Egyptian social enemy whole one, he's still was on their ten most wanted list.
Now we come to the birth and discovery of baby Moses. You know the story of the floating basket and related, but it's pure plagiarism at worst, reinventing the wheel at best. There's nothing even remotely original about it. The original first generation tale is attributed to what happened to baby [future King] Sargon (a nothing else but real historical shape without any question), the first empire manufacturer in the Mesopotamian region. King Sargon (2330 - 2280 Bce) forged the Akkadian Empire, establishing the capital of Agade in Akkad - look it up and check it out. King Sargon rates a mention in the Bible by the way as a king of Assyria.
That aside, Moses was already ten years past his regularly allotted lifespan when God gave him his commission and marching orders to free those apparent, but unverified, Hebrew slaves. If the standard lifespan allowance is 'three score and ten', why pick on an old age pensioner of four score years? Maybe gentle talent and those able to perform parlour tricks was just a bit thin on the ground. But really, in an era without air travel or air conditioned road transport, would you pick on an 80 year old to undertake not only the initial gentle task but feel all that followed? Recall, with respect to the Ten Commandments, this is an 80 year old pensioner who after forty days and nights on a starvation diet, dying of thirst, is asked to carry down off a mountain two large stone tablets, something even a fighting fit 30 year old (even without the diet) would be huffing-and-puffing over.
Finally, in an ending worthy of the many tear-jerking Hollywood final, Moses snuffs it, kicks the bucket, at an age of six score years (120) just in sight of his goal - the Promised Land. Okay, hankies back in pocket! As I said in the beginning, they don't write them like that anymore!
Verdict: I think Moses is a figment of Biblical imagination, a beneficial fictional character to fulfil the assorted plot scenarios the unknown author intended, much like George Orwell manufactured Winston Smith as a required central character in his novel "1984", and Arthur Conan Doyle created Dr. Watson to help flesh out the Sherlock Holmes tales.
Conclusion
The Biblical Book of Exodus is worthy of a sci-fi Hugo Award. However, as nothing else but real history, it's not credible - in fact it's pure bovine fertilizer. There was no ten plagues; no Moses, no Hebrew slaves, no burning bush, no old age pensioner struggling to carry down (and later up) the mountain stone tablets, no wilderness exile, in fact no Exodus - exit stage left, the Exodus.
Now For Something Else thoroughly Different
Somewhat out of context here, but what I find puzzling is how a relatively minor deity, who let's face it was a worse tyrant or despot than Attila-the-Hun, with a relatively small constituency and control or jurisdiction over a relatively small geographical area could take over many of the hearts and minds of peoples from all over the globe. From God of Israel to God of Life, the Universe and everything is a pretty neat trick.
I think the answer, the appeal, is that previously nearly all cultures had nothing else but thousands of deities in payment of life, the universe and everything. It's far easier to adopt, remember the name, rituals and codes of one deity than those multi-thousands most other cultures had. Put it this way, your selection - memorise just 1 x 1, or else memorise the whole multiplication table through to say 25 x 25. It's your choice.
*To engage in a conversation with God via a burning bush intermediary must be one of the more inventive of the Almighty's scenarios. perhaps this must be some antique contrast on habitancy who talk to their pot plants - Prince Charles is in good company.
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The United States fast food store has seen a salutary rise in growth within the last three years which forecasts can be sustained. The fast food store is forecast to pronounce its current growth expectations, with an incredible aggregate each year growth Rate (Cagr) of 2.3% for the five-year duration 2005-2010. This is incredible to drive the store to a value of .6 billion by the end of 2010. Drivers of growth comprise addition numbers of Americans in the workplace, which reduces the whole of time spent on preparation meals at home. In 2010, the United States fast food store is forecast to have a value of .6 billion, an growth of 12.1% since 2005.
Forecast Volume
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In 2010, the United States fast food store is forecast to have a volume of 37 billion transactions (Figure 1). This represents an growth of 5.3% since 2005. The Cagr of the store volume in the duration 2005-2010 is incredible to be 1%.
Fast Food shop Forecast - The Subway Example of Strategic product Positioning
Success Factors
Success factors for fast food franchisees will comprise products and marketing targeted to healthier menu selections, brand consistency, low start-up costs, franchisee support, and buyer convenience. Subway ® represents a poignant example of a fast food franchisee ready for success in the time to come fast food market. Their strategies transcend the fast food store and apply to many other markets and products.
Swot Analysis
Subway sandwich shops are well positioned to leverage their strengths and address inexpensive threats, weaknesses, and opportunities. The table below highlights these Strengths, Weaknesses, Opportunities, and Threats.
Strengths
Size and whole market and channels
Menu reflects interrogate for fresh, salutary and fast.
Use of non-traditional channels.
Partnering with the American Heart Association.
Worldwide brand recognition.
Customizable menu offerings.
Low franchisee start up costs.
Franchisee training is structured, brief and designed to assure rapid start-up and success.
Weaknesses
Décor is outdated.
Some franchisees are unhappy.
Service delivery is inconsistent from store to store.
Employee turnover is high.
No operate over franchise saturation in given store areas.
Opportunities
Continue to Grow Global Business.
Update décor to encourage more dine-in business.
Improve buyer assistance Model.
Continue to enlarge channel opportunities to comprise event wagons.
Improve franchisee relations.
Experiment with drive-through business.
Expand packaged dessert offerings.
Continue to revise and refresh menu offerings.
Develop more partnerships with movie producers and toy manufacturers to promote new movie releases straight through children's menu packaging and co-branding opportunities.
Threats
Franchisee unrest or litigation.
Food contamination (spinach).
Competition.
Interest Costs.
Economic downturn.
Sabotage.
Law Suits.
Competitive diagnosis
Subway is not without competing pressures. Chief competitors comprise Yum! Brands, McDonalds, Wendy's, and Jack in the Box. Yum! Brands are the world's largest, with 33,000 restaurants in over 100 countries. Four of the company's very recognizable brands, Kfc, Pizza Hut, Long John Silver's and Taco Bell, are global leaders of the Mexican, chicken, pizza, quick-service seafood categories. Yum! has a workforce of 272,000 employees and is headquartered in Louisville, Kentucky.
McDonald's Corporation (McDonald's) is the world's largest foodservice retailing chain with 31,000 fast-food restaurants in 119 countries. The business also operates restaurants under the brand names 'The Boston Market' and 'Chipotle Mexican Grill'. McDonalds operates largely in the Us and the Uk and is headquartered in Oak Brook, Illinois employing 447,000 people.
Wendy's International (Wendy's) operates three chains of fast food restaurants: Wendy's (the third largest burger chain in the world), Tim Horton's, and Baja Fresh. Wendy's operates over 9700 restaurants in 20 countries, has been included in Fortune magazine's list of top 500 Us companies, is headquartered in Dublin, Ohio, and employs about 57,000 people.
Jack in the Box owns, operates, and franchises Jack in the Box quick-service hamburger restaurants and Qdoba Mexican Grill fast-casual restaurants and is headquartered in San Diego, California.
Target Markets
The growth in sales of the sandwiches has been a ensue of decreases in buyer interest in hamburgers and fries and increases in interrogate for healthier options. Sales of sandwiches are growing 15 percent annually, outpacing the 3 percent sales growth rate for burgers and steaks.
Current Marketing Program
A new breed of cafeteria is development big gains against the market-saturated hamburger establishments. Termed "fast-casual," these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches.
Responding to evolving buyer expectations for health, fresh, custom-made sandwiches; Subway's marketing program addresses these expectations straight through a whole of approaches. The most preeminent were the television commercials featuring Jared. These commercials emphasize the salutary aspects of a Subway sandwich by highlighting the 245 pounds Jared lost by eating a Subway sandwich diet. Subway also markets straight through a national sponsorship in events such as American Heart relationship Heart Walks and local events such as triathlons, and children's sports teams.
The Subway example represents marketing and goods strategies that are classic examples of focusing on store demand, buyer trends, goods leveraging, and innovation. The marketing strategies of creating clear brand recognition, brand and goods association, and store demands, have strategically positioned Subway to enlarge store share into the near future. These marketing strategies are also repeatable basic marketing strategies transcending the fast food market. Does your marketing strategy bind brand recognition to products that preserve your market's time to come direction?
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Decorating your Italian bistro is nearly as prominent as what is on your menu. When population dine out they are doing so for a consolidate of distinct reasons. Often they don't want to cook and clean but still desire a appetizing meal, and they want a pleasant atmosphere.
Creating an atmosphere is one of the main elements of decorating. The atmosphere that you create will greatly depend on what type of food you will be serving. If your main specialty is pizza, and your target patron is that of the younger generation and families, you would probably decorate your bistro differently than you would if you were going to be occasion a very upscale café.
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Restaurants with themes are becoming increasingly popular. For an Italian bistro you may want to have a road café theme, or an old world theme. Both of these are remarkable for setting the atmosphere in an Italian eatery.
Decorating Your Italian restaurant
Once you have a general idea of what theme or atmosphere you hope to create, start from the ground up. Your walls and floors will have to be an proper color to help you create that atmosphere. Earth tone colors are very favorite in Italian restaurants.
Next on the list is your furniture. Decree what types of tables and chairs will help to set off your décor. You can select anything from medium to dark wood, or even tables that depict excellent Italian art. There are specialty tables ready from some distributors that comprise those with a specific Italian theme.
Now you will want to add to your atmosphere by selecting just the right artwork. One of the positive choices would be a replica of notable sculptures, and artwork from Old Italy. Maybe you don't want anything that fancy and would prefer art that depicts Italian country life, or an Italian kitchen. Your options are many and various but it basically comes down to personal preference and the atmosphere that you hope to create.
Greenery is very prominent in an Italian restaurant, especially if you are going for the "old world garden" atmosphere. Silk plants can be placed in strategic locations to not only compliment your décor, but to give the patrons of your bistro the feel of semi- secret tables.
No matter how you finally Decree to decorate your Italian restaurant, keep atmosphere in mind. Providing an environment that allows your customers to lose themselves for the duration of their meal is as prominent as the quality of food that you serve.
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Before you draft emails, newsletters, posters and other ways to expound and promote your wellness program, remind yourself of three probable (and unfortunate) realities about your audience and your message: They don't verily want it. They don't verily have time for it. They didn't verily ask for it.
With that in mind, informing employees about the advantages of participating in your wellness program might be your traditional communication goal, but it shouldn't be your initial one. The traditional mission is to capture employees' attention in the first place. A good rule of thumb: You can't educate or motivate unless you captivate.
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Savvy organizations accomplish this by creating wellness communication that is conversational and succinct. They deliver messages with tones and lengths that fly in the face of what other organizations think to be "proper" and "official."
In Wellness Communication, Clarity Is Key and Less Is More
Clarity is Key: If Your Messages Aren't Obvious, They Can't Be Understood
Businesses that want to sound "official" usually end up sounding confusing or egotistical. The intent of their messages is lost in the delivery, usually because the messages have more to do with the sender ("This is what we want, and this what we think") than with the receiver ("Here is what you asked for, and this is how it applies to you").
Today, there's a Grand Canyon-sized gap between what associates want to say and how they pick to say it. One qoute is most workplace communicators neglect to think the importance of "voice" - the tone of their communication, as thought about by their audience. Another hypothesize is workplace communicators eschew clarity - the main ingredient of productive communication - because, well, they use words like "eschew" instead of "avoid."
The growing disconnect between what employers write or say and what employees read or hear has fueled the "plain language" movement in any industries, together with condition care. The qoute in the curative field is understandable: very educated doctors often aim to sound very educated, and their vocabulary - much like the journals and books they read - are technical. A similar issue often affects company Ceos and presidents, who aim to sound business-like.
But if your wellness messages aren't obvious, they won't be understood or acted upon. In fact, they might not even be read or heard. This is especially true when a topic is viewed by employees as important but intricate (improving total wellness, learning how to make rehearsal and salutary eating habitual, etc.).
As a workplace communicator, you might have the task of reaching a large range of workers, together with people who struggle to read, and those who can read but either don't take the time or naturally tune out condition information. It's an important challenge. In fact, the National outpatient security Foundation says the biggest barriers to being salutary are not age, income, education level, race, or ethnicity. Rather, studies indicate that the strongest predictor of a person's condition status is his or her potential to understand and use condition information.
"We can't keep focusing on our information instead of our readers," says Audrey Riffenburgh, founder and president of consultancy Plain Language Works, Llc. "Clear communication is about focusing on what your readers need to know and then delivering that by manufacture sure messages are relevant and understandable. Putting that communication in plain language doesn't mean you're 'dumbing down' messages. It naturally means you understand the importance of having employees receive them."
Need to Get Clear? Avoid These tasteless Problems
1. Getting technical and clinical. Some organizations try to show off their brain by distributing long articles or emails filled with jargon. Keep your messages straightforward and understandable.
2. Exterior too much. Say it quick, and make it stick. Listen to seasoned radio sources (politicians, book authors, activists, etc.) and notice how many of them are great at getting their points across in "sound bites." decree on your main thought and focus on getting that message across. Then stop. Hereafter messages should discuss connected concepts.
3. Failing to highlight important copy. Cut the gist of your message down to an "elevator speech" you can narrate in a sentence or two. Make those words the first ones readers see. Don't "bury" the point.
4. Creating "brick walls" of text. Don't make readers scroll down any screens to read an email, and don't pass out an important internal brochure that lacks illustrations, charts, or tables. contain subheads, sidebars, pull quotes, boxes, and the like whenever possible, especially when presenting an idea that can be best understood visually on first glance.
5. Lecturing. Supply take-away value. Remember, your audience is going to think, "So what?"
Less is More: Does Your Wellness communication Pass the Scan Test?
The midpoint attention span of Americans today is roughly the time it has taken you to read this sentence. "You only have a tiny to gain their attention" is an incorrect maxim. You verily have about 2.7 seconds.
And then you have to keep their interest so they can act upon your communication? That's not easy, to say the least. You're trying to reach employees at the same time they're updating a file while also instant messaging with a co-worker while also straightening up their desk while also listening to a consulation call.
How can you get employees to view - let alone read - your wellness communication?
"If a worker views something for a few seconds, he or she should be able to narrate at least the gist of what you're saying," says Alison Davis, Ceo of worker communications firm Davis & Company, and coauthor of the book Your Attention, Please: How to petition to Today's Distracted, Disengaged and Busy Audiences. "If that can't be done, your communication program is going to suffer a quick death."
Many employees turn a deaf ear to anyone spellbinding topics they don't understand fully. So when they see an email about important changes to the company's wellness plan, for example, their tendency is to delay reading it until they verily must.
"It's such an unkind reality - yet such a vital realization - to understand that most employees need to be told why they should care," says Sharon Long Baerny, vital of Seattle-based communications agency We Know Words. "Whatever you're communicating, it's much more important to you than it is to your recipients. To make your messages more effective, you must begin to think more like them."
The key is brevity. So, think of teasers and billboards. Make your messages easy and scannable. Cut your articles to a incorporate hundred words. Get your videos down to one minute, max. Stick to the main concept.
If you do, your emails, newsletters, and posters will come with credibility, not just copy. Employees might even start finding send to receiving it. They'll perceive something you already know: Your organization's wellness communication is well worth their time.
Need to Get Concise? Try These Tips
Truth is, people don't read. They scan. We are a populace versed in instant gratification.
Relish the role of manufacture your wellness communication simple, not just essential. Here are four tips:
1. Use short sentences. Keep in mind how you would tell people if you were talking to them. Instead of... Joe utilized numerous strategies to accomplish his goals of increasing his daily operation and decreasing his consumption of unhealthy foods. Try... Joe had two goals: adding operation to his day and eating less junk food. He tackled his goals in many ways.
2. Be clear and inspirational. You want to encourage salutary behavior. Be a cheerleader, not a scolder.
Instead of... Smoking is bad for you. You should give up this unhealthy habit before it's too late! Try... Giving up smoking can help you to feel best and live longer. Why not give it a try? Here are some straightforward ideas that may work for you.
3. Use bulleted lists when together with steps or tips. Organizing information into bulleted lists makes it easier to read and process. Instead of... During our next monthly meeting, we will be discussing changes to our program, in increasing to new incentives and an modernize to our points system.
Try... During our next monthly meeting, we will be talking about: Changes to our program. New incentives. modernize to our points system.
4. contain actions to take or where to go for more information. Don't leave readers hanging. If you're together with a story, decree what you want your readers to do with the information. If you want them to sign up for a new weight-management program, tell them so and Supply them with a link, e-mail, or location of where to sign up. You may also want to contain a few steps they could take on their own to get started on managing their weight - a sneak peek of what to expect with the program.
5 Wellness communication Assumptions to Avoid
1. Assuming you can get employees to act on your messages without telling them why and without request them to act.
2. Assuming employees will read, instead of naturally scanning, your content.
3. Assuming it's not worthwhile to encourage employees to make seemingly minor healthcare changes and choices.
4. Assuming professional-sounding language is best than straightforward "plain speak" in your wellness communication.
5. Assuming all employees digest and hold communication in the same manner and prefer the same medium.
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